Tag Manager

Every site we build is created with Google Tag Manager integrated. This service drives the injection of javascript, tracking pixels and html into your site in really neat ways.

In particular it allows:

• Adding livechat systems to your site
• Facebook, Google and other tracking code
• A/B testing (show some elements to some people and not others)
• Different content for different country regions
• Inject advertising panels
• Javascript is asynchronously loaded (so it doesn’t slow the page draw)
• Versioned changes (so you can roll back easily)
• Event tracking (such as add to shopping basket)

When we build your site, we’ll give you access to Google Tag Manager, set up some initial Analytics tags for you, and get you started. You can then build more tracking or hand over access to your SEO consultants. We will continue to need access to tag manager so that we can debug problems and update core code as needed.